Named a Top 50 Leader & Management Expert (Inc.)


"The capacity to imagine and articulate exciting future possibilities is the defining competence of leaders. It’s also the toughest of all skills for leaders to learn. That’s what makes John Baldoni’s new book, Lead With Purpose, so vitally important.  It focuses on the one thing that makes leaders leaders—giving people a reason to believe and a reason to commit themselves to something meaningful and significant.  This book is just a delight to read.  John writes with elegance and ease about the solid evidence, valid principles, and practical ways in which real-life leaders bring purpose to life. I highly recommend that you make this one of your must-read books of the year."

Jim Kouzes, coauthor of the bestselling The Leadership Challenge and The Truth about Leadership and Dean's Executive Professor of Leadership, Leavey School of Business

"John Baldoni's written a business book that barely touches on sales building, increased profits, or equity calculations.  What it does address is all the seemingly invisible work that consistently leads to improvements in all those more overt areas of measurement—purpose, mission, vision and values are the keys to leading effectively in the 21st century.  Anyone who wants to learn to lead effectively in this new era will be glad they made time to read it!" 

Ari Weinzweig Co-founder of Zingerman’s, named by Inc. magazine “the coolest company in America” and author of Zingerman's Guide to Good Leading, Part 1: A Lapsed Anarchist's Approach to Building a Great Business

"At its core, any organization is a community of people with unique talents, perspectives and ideas. United by shared values and defined vision -- and with a purpose-driven leader at the helm -- there is no limit to what that community can accomplish. Once again, John Baldoni builds on existing knowledge and experience to provide tools and insights that highlight what it takes to be an effective and inspiring leader. Taking risks, learning from failure and cultivating an environment that rewards and nurtures innovation is how successful organizations come out ahead, despite economic and other challenges.  Without a doubt, Lead With Purpose will help you reconnect to your own purpose and be a better leader for it."

Ora Pescowitz M.D. Executive Vice President for Medical Affairs at the University of Michigan and CEO of the U-M Health System

"John Baldoni has done it again! Creating a sense of purpose in your employees and organization creates a powerful, sustainable competitive advantage.  Lead With Purpose inspires and instructs with research, interviews, stories, examples, reflective questions, lessons, and action steps. It’s the complete package. You can’t read this book without jotting down ideas that you feel compelled to take action on right away."

Dan McCarthy Director, Executive Education Programs, The Whittemore School of Business and Economics, University of New Hampshire.

"Purpose drives passion and superior results. John Baldoni reminds us that meaning can be found in our work, no matter what it is we do. Lead With Purpose will change the way you lead for the better."

Chester Elton best-selling author of "The Carrot Principle" & "The Orange Revolution"

(Page Updated: 03.24.2015)

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